Press Releases

   • Receiving and Giving Perfect Gifts for Little Boys Just Got Easier Ð LittleBoyChic.com - May 2008
   • Little Boy Chic, boys boutique, now available at Amazon.com - Nov. 2005
   • Little Boy Chic - boys online boutique just opened - April 2005


Receiving and Giving Perfect Gifts for Little Boys Just Got Easier Ð LittleBoyChic.com

Aliso Viejo, CA Ð May 15, 2008 Ð Little Boy Chic offers a large collection of stylish and hip clothes and accessories and has just added a gift registry service to make gift buying simple and convenient. Inspired to find a cool shirt for her son, co-founder Sharon teamed with friend and co-founder, Szewan and launched LittleBoyChic.com in 2005.

Little Boy Chic's philosophy is to recognize the uniqueness and individuality of every boy. "Our boutique is for the grown-ups who believe that boys have every right to dress well and that finding great clothes for them is a lot of fun!Ó Little Boy Chic offers a wide variety of unique designers like Tea Collection, Small Paul, Hurley,See Kai Run, Kingsley and more.

The gift registry system is powered by eWish, a premier gift registry solution company. The registry also provides social networking features like a Guestbook, RSVP, eNotification system, Photo Album, and now Video. All purchases are tracked by eWish, which makes sending "thank youÓ notes much easier.

Signing up for the gift registry is free and customers who purchase gifts from the registry will receive free gift wrapping.

For more information, contact:

Sharon Doh or Szewan Lam
39 Sandbridge
Aliso Viejo, CA 92656
Phone: 949.370.9755
www.littleboychic.com

sdoh@littleboychic.com

eWish has been developing private-label gift registries and gift registry software since 1999 and currently operatesa baby registries, wedding registries, any gift regisry for over 300 merchants. The gift registry can be used for any occasion wedding, babies, bar or bat mitzvahs, birthdays and more. All purchases are automatically removed from the list to eliminate duplicate gifts.

eWish Gift Registry Service is located in Stamford, Connecticut for more information please contact Peter DiSalvo, VP Marketing, peterd@ewish.com




Little Boy Chic, Boys Boutique Now Available at Amazon.com

Aliso Viejo, CA Ð November 14, 2005 Ð Little Boy Chic is now one of the newest merchants at Amazon.com. Customers can find a large selection of boy's clothes and accessories not only at www.LittleBoyChic.com, but also at the well-known mega store, Amazon.com.

By accepting Amazon's invitation to join other merchants, such as Nordstrom and Ralph Lauren, Little Boy Chic is providing more ways for convenient and secure shopping experience for customers.

Founded on the philosophy of "shopping for boys should be as fun and easy as shopping for girls!Ó Little Boy Chic offers an extensive collection of clothes and accessories for boys from newborns to four years old, as well as diaper bags for chic moms and dads.

For more information, contact:

Sharon Doh or Szewan Lam
39 Sandbridge
Aliso Viejo, CA 92656
Phone: 949.370.9755
www.littleboychic.com

sdoh@littleboychic.com




Little Boy Chic - Boys Online Boutique Just Opened

Aliso Viejo, CA Ð April 18, 2005 Ð An online boys boutique opened in mid April. LittleBoyChic.com offers an extensive collection of clothes and accessories for boys from newborns to four years old.

"Shopping for boys should be as fun and easy as shopping for girls!Ó explained Sharon Doh, who co-founded Little Boy Chic soon after the birth of her son Ivan. She understands the frustration experienced by moms who want to dress their sons well.

Customers will find many unique and stylish clothes and accessories for boys, all carefully selected for its design, quality, value and comfort.

"We have received great feedback from many excited moms who love our merchandise. These chic moms are happy to be finally getting the attention they deserve.Ó said Szewan Lam, co-founder of this just-for-boys boutique.

Little Boy Chic carries a variety of labels from emerging designers to tried-and-true favorites such as Max n' Maddie, Kiwi Industries, Paulina Quintana, Zutano and Trumpette. Styles range from delightfully adorable to hip and chic.

For more information, contact:

Sharon Doh or Szewan Lam
39 Sandbridge
Aliso Viejo, CA 92656
Phone: 949.370.9755
www.littleboychic.com

sdoh@littleboychic.com